The Leacock Foundation Site Redesign
How do we attract interest to a good cause?
TEAM
of 3 students
UX Design Bootcamp
University of Toronto
ROLE
UX Researcher
Idea Generation
Requirements Analysis
Prototyping
User Testing & Evaluation
The Leacock Foundation is an NGO providing enriched literacy and leadership opportunities to underserved communities in Canada and South Africa. While its current site provides ample resources to potential donors, volunteers, and young professionals, we wanted to look into re-designing their web and mobile platforms in a way that maximizes donor and community engagement. Our research and solutions therefore focused on the questions that underscore what draws and retains community involvement.